To launch Sportsgirl’s new season, we’re tapping the 8Tracks.com community of budding DJs to help create the perfect soundtrack to kick things off.
Supported by high impact display and social media, 8Tracks and Sportsgirl are running an integrated contest to create the ultimate new season mixtape.
Music lovers simply create a playlist with their choice of 8 or more of the hottest tunes, add their own cover artwork, and then tag their mix with the word “sportsgirl”. Then they pop over to the Sportsgirl online forums and post their link to your mix.
The winning playlist will be featured online and streamed via a QR code in Sportsgirl’s new season mag (out February 2012). The lucky DJ will also win a $1000 Sportsgirl wardrobe.
A powerful way to engage youth audiences is to reward the native behaviour of a passionate community; in this instance, young people who love to create and share mixes to express their music tastes.
November 17, 2011
in News
8Tracks.com was named as Time Magazine’s #1 web site of 2011, and we’re extremely proud to say is the latest addition to the Populace family.
8tracks is handcrafted internet radio — the social, curated alternative to sites like Pandora.
8tracks believes playlists created by people trump those automated by algorithm. Think radio in the 1970s, mixtapes in the 1980s, and DJ culture in the years since. DJs get a platform for tastemaking, artists gain exposure, and listeners enjoy a unique blend of word-of-mouth sharing and radio — long the trusted means for music discovery — on a global scale.
Members pick at least eight songs from their own collections, upload them and share them as handcrafted mixes. You can find mixes created by your Facebook friends or simply follow other members who share your tastes.
Featuring 300,000+ mixes created by people who know and love music, the new 8tracks Android app gives you easy, free and mobile access to the best collection of playlists on the web. It sits happily alongside the ever popular 8tracks iPhone app.
Go on, send someone a mix.
