Foot Locker is running the world’s richest art colouring competition, inviting people to create sneaker art for their chance to win $50,001 in prize money (cheekily $1 more than the Archibald prize).
As the world’s largest online art community, deviantART has partnered with Foot Locker to tap its enormous troves of talent to participate in the contest. Through an integrated promotion encompassing interstitials, blog editorial, display banners and Facebook posts, deviantART has engaged thousands of street artists, fine artists, digital designers and all sorts of budding art enthusiasts to apply their creativity to customise a pair of sneakers, contributing an extremely high caliber of submissions in the process. Here are some examples of submissions made by the deviantART community…
A high impact display campaign is also running through Populace sites Hypebeast.com and SneakerFreaker.com, including skins, feature banners, half pages, editorial, newsletters, forum and social media posts.
If you’re one of the increasing numbers of brands looking to engage young people to CREATE and PARTICIPATE, our audience of active and influential consumers across the cultural pursuits of Music, Fashion and Art is unmatched. They simply love promotions that give them a platform for self expression and creativity, just like this one.
