Populace today announces that deviantART has selected it as its exclusive brand sales house in Australia.
Founded in August 2000, deviantART is the world’s largest community of artists and art enthusiasts online, attracting 44 million unique visitors per month globally and a staggering 990,000 unique visitors per month in Australia alone.
It’s the web’s ultimate home for creative expression, where emerging and established artists alike, across every category of art gather to share ideas and find inspiration from their peers.
“On any given day, more people will view art on the deviantART web site than will attend all the museums and galleries in the world.” – USA Today
The site has a huge Australian following, with over 45 million local monthly pageviews across a staggering array of art categories; from fine art to 3D modeling, street art to fashion photography, to film and animation. DeviantART’s 160 million pieces of work easily makes it the largest collection of art on the web today.
“As the largest aggregator of creative talent on the Internet, deviantART enables us to help brands engage and interact in a meaningful way with a desirable and valuable audience,” says Remi Carette, Digital Media Director of Populace, and deviantART member since early 2001.
“We’re excited to partner with Populace, and eager to introduce our set of deeply integrated advertising products to the Australian market”, said Ernie Riemer, Vice President of Advertising Operations at deviantART. “With the rapid growth we’re seeing in the Australian ad market, we see this as the perfect time to show a new set of advertisers the dynamic impact our creative community has when interacting with products and brands on deviantART.”
DeviantART recently rolled out a hugely successful media partnership with Foot Locker Australia for the Foot Locker Art Prize colouring competition, a creative crowdsourcing campaign and contest worth $50,001. Deviants ruled the competition, with the winner along with 6 of the 24 finalists being Deviants. Through the integrated promotion encompassing interstitials, blog editorial, display banners and Facebook posts; deviantART engaged thousands of street artists, fine artists, and digital designers to contribute a slew of high caliber submissions, customising a pair of sneakers.
Other recent advertisers in Australia include Dell, Dunlop Volleys and Billy Blue College of Design. International examples of brand integrations with the likes of Sony, Smart Car, Mentos and Universal Pictures are showcased in deviantART’s Brand Book.
The Populace network now reaches 2 million monthly unique visitors and spans MUSIC sites Grooveshark.com, Tonedeaf.com.au and ResidentAdvisor.net, and FASHION sites LOOKBOOK.nu, Hypebeast.com and Sneakerfreaker.com.
“With an increasing number of brands looking to engage people online to create and participate, our audience of active and influential consumers across the cultural pursuits of Music, Fashion and Art is unmatched. Our audience simply love brands that give them a platform for self expression and creativity,” says Michael Slonim, Populace General Manager.
