Advertisers

Never before in Australia has a network sought to unify the splintered youth media landscape. Like the shattered pieces of  a crystal, we’ve scoured the land in search of these fragments, to bring peace and harmony back to the marketer’s mind. With over 2 Million passionate 16 to 35 yr olds, engaged in music, fashion and art & design we’re amassing an army of consumers who cannot be found at just one site. With varied passion points, communities and consumption habits; young adults of today are a moving feast. Through relationships with both international and local publishers, we’ve opened up uncluttered pathways to the hard-to-reach youth market and we’re here to help to you engage with it.

Connect with your audience.

Choose from any number of media options using the latest technology as well as good ol’ picture and word editorial. From rich-media ad units such as video streaming, expandable and interactive to editorial driven integration. Whatever you choose, you can be assured we’ll provide accurate reporting and campaign data for all activity.

Our channels include:

deviantART – the world’s no.1 social network for creative people

  • 990,000 Australian monthly unique visitors
  • Even balance: 50% male, 50% female
  • Largest collection of art on the web
  • Passionate community with interests across technology, art, media, entertainment and gaming

Grooveshark – the streaming music community

  • 405,000 Australian monthly unique visitors
  • Even balance: 50% male, 50% female.
  • The easiest way to listen to music online.
  • Target by demo and music tastes.
  • High impact creative units.

Lookbook.nu – collective fashion consciousness

  • 108,000 Australian monthly unique visitors
  • Mostly female: 78% female, 22% male
  • Active database of content generating users
  • Young Trendsetters: 90% of members are between 16 and 26 years old
  • Social media influencers: 73% keep a blog or run their own website, 91% are active on
    Facebook, Twitter, Myspace and other social networks
  • Creative professions: Typical user occupations include students, bloggers, visual designers,
    fashion students and independent fashion designers

Hypebeast – online magazine for men’s fashion & culture

  • 51,000 Australian monthly unique visitors
  • Mostly male: 77% male, 23% female
  • Hugely influential ‘bible’ of contemporary fashion
  • Passionate community with active forum and over 75,000 strong social media network

Resident Advisor – dance & electronic music magazine

  • 48,000 Australian monthly unique visitors
  • Even balance: 52% male, 48% female
  • Huge breadth of content, review, event listings, photos, forum, DJ charts, podcasts & mixes
  • International network of contributors

Sneaker Freaker – world’s greatest sneaker boogazine

  • 27,000 Australian monthly unique visitors
  • Mostly male: 80% male, 20% female
  • Melbourne based editorial team
  • Updated daily

The Enthusiast – independent pop-culture journalism

  • 15,000 Australian monthly unique visitors
  • Even balance: 52% female, 48% male
  • Music, TV, Book, Film reviews
  • Melbourne based editorial team

Tone Deaf – leading local indie music site

  • 80,000 Australian monthly unique visitors
  • Even balance: 52% female, 48% male
  • One of Australia’s fastest growing music sites
  • Local artists, tours, gigs, festivals and band news

Brands currently engaging our Populace