SUPRÉ hosts styling contest on LOOKBOOK.nu

December 17, 2010

To usher in Spring, fashion retailer SUPRÉ invited the LOOKBOOK.nu community to show off their Spring style. Site members were invited to create outfits inspired by SUPRÉ’s current collection of shorts. 1st prize entries required the purchase of current season shorts, whereas 2nd and 3rd prize only required any SUPRÉ clothing in their entry. The [...]

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Nokia Takes Over Populace

December 2, 2010

Nokia is running an extensive campaign through the Populace network for its new N8. With key features including a 12 megapixel camera and Facebook / Twitter integration, Populace’s audience of socially active, culture obsessed and tech loving trendsetters is a bullseye for the campaign. Display activity includes high impact “fatboy” banners running on hypebeast.com and [...]

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Populace Helps VB Intervene With Youth Market

October 17, 2010

Australia’s biggest beer brand ­VB came to us during their initial planning stages for their latest campaign to reengage young adults. The agency saw the Populace audience of male trendsetters as potentially instrumental in helping to turn around perceptions of the brand.
Positioning VB as the antidote to superficiality, the agency had developed the Profile Interventions [...]

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Flagship publishers see steady growth

October 6, 2010

We’re glad to announce that innovative fashion social media site, LOOKBOOK.nu now boasts 128,000 Australian monthly visitors, viewing a total of 2.3 millon pages! The world leader has seen impressive global growth in the last 6 months, attracting 3.3 million visitors in September.
LOOKBOOK.nu is a very interesting example of the shift from mainstream fashion editorial [...]

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If The Shoe Fits, Keep Them

August 23, 2010

We’re partnering with adidas Originals for a unique online meets offline promotion.
The If The Shoe Fits, Keep Them campaign is giving away brand new pairs of sneakers throughout August and September, at select stores across the nation. Details on store locations and specific promo times are only available the day before each giveaway through adidas [...]

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Resident Advisor reaches 750,000 unique visitors worldwide

August 1, 2010

Founded in 2001, prolific dance & electronic music site Resident Advisor has topped 750,000 monthly uniques worldwide. From humble beginnings in Sydney, the publication has grown to be an international juggernaut with operations based in London and Berlin. Contributors from around the world and a dedicated community has seen the content grow in dozens of [...]

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Local indie music site Tone Deaf joins our cast of thousands

July 27, 2010

We’re very pleased to announce green beginnings with kindred spirits, Tone Deaf. As one of Australia’s fastest growing music sites, Tone Deaf still holds the enviable reputation of a truly organic fan base. With a company profile firmly set in the live music scene of Australia, their operations exceed simply publishing, and move into a [...]

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